The Parent Connection Checklist

Build trust with families from the very first interaction

1. Be Responsive (Within 24 Hours)
   Reply to inquiries by email, phone, or DM quickly.
   Set up an auto-reply that lets them know when to expect a follow-up.
2. Personalize Your Communication
   Use the child’s name or parent’s name if provided.
   Ask one meaningful question (e.g., “What are you looking for in a care provider?”)
3. Share Your Unique Story
   Highlight what makes your daycare different (philosophy, daily routine, small group size,
   etc.).
   Include photos or a short welcome video to make it feel personal.
4. Showcase Parent Trust Signals
   Add testimonials or reviews in your email or link to your website.
   Mention safety certifications or experience.
5. Invite a Tour or Virtual Chat
   Make scheduling a visit easy—send a link or offer flexible times.
   Explain what they’ll see or experience on the tour.
6. Keep It Simple and Clear
   Avoid using industry jargon. Be warm, direct, and clear.
   Include your hours, age groups served, availability, and location.
7. Follow Up Within 2–3 Days
   If they haven’t responded, send a gentle follow-up email or text.
   Example: “Just checking in to see if you had any questions—I’d love to help!”
8. Stay Visible
   Make sure your social media and website are updated with your latest photos, posts, and
   availability.
   Pin your inquiry form or booking link in your bio.
9. Always End with a CTA
   Encourage the next step: “Would you like to schedule a visit?” or “I’d love to chat more—
   what time works for you?”
10. Leave Them Feeling Seen
    Thank them for considering your daycare.
    Express genuine care, not just a sales pitch.
    ️ Print this checklist or save it in your onboarding folder so every family gets the
    connection they deserve!